Demand Gen · Retention/LTV · AI Implementation

More Customers.
Higher LTV.
Smarter Systems.

Most B2B companies are great at one thing: demand gen, retention, or AI. Few do all three. Fewer have a system that actually scales. That's the gap I close.

Trusted by founders at AdThesis, Adly Digital & growing B2B teams

Matt Bauman
Who This Is For

If one of these sounds like you, we should talk.

I work best with founders and marketing leaders who are past the guesswork stage and want a system, not another tactic.

Your pipeline is inconsistent

Leads come in waves. Some months are great, others are silent. You need predictable demand, not a lucky streak.

You win customers but lose them

Acquisition works; retention doesn't. Churn quietly eats your growth and your LTV never compounds the way it should.

AI feels like noise, not leverage

You know AI should be doing more for your team. You just don't have a system that turns it into real, measurable ROI.

What I Do

Three levers. One connected system.

Most consultants pull one of these. The growth shows up when all three move together.

Fill the pipeline

Demand Gen

  • Cold email infrastructure & multi-domain setups
  • Deliverability and AI-personalized outbound
  • Offer & messaging that books qualified meetings
  • Direct-response copy across the funnel
Compound the value

Retention & LTV

  • Lifecycle & retention systems that cut churn
  • Onboarding and activation that sticks
  • Expansion, upsell & resurrection campaigns
  • LTV modeling that makes acquisition pay off
Build the leverage

AI Implementation

  • AI workflows mapped to real business outcomes
  • Marketing & sales automation that scales
  • Internal tooling and enablement systems
  • Practical ROI, not hype or science projects
70%
of the sales org adopted the system I built
3
companies founded & co-founded
2
disciplines bridged: marketing & biz dev
LTV when the system actually compounds
Track Record

Built, shipped, and adopted, not theorized.

A decade of turning marketing strategy into systems people actually use.

Currently Building

I don't just advise; I run the playbook live.

Two ventures where I'm applying the exact systems I'd build with you.

Co-founder & CMOO

Kalyxi

AI Implementation & Consulting

Helping SMB and mid-market companies turn AI from a buzzword into measurable ROI: real workflows, real outcomes.

  • AI strategy mapped to business outcomes
  • Marketing & sales automation builds
  • Hands-on implementation, not just decks
Founder

Chief Lead Officer

B2B Cold Email & Lead Generation

A done-for-you cold email agency that books qualified meetings on autopilot, built on deliverability and smart personalization.

  • Multi-domain cold email infrastructure
  • Deliverability & inbox placement engineering
  • AI personalization that books real meetings
On Camera

See me in the work, not just on paper.

Breakdowns, behind-the-scenes, and the occasional chaos from building marketing in the real world.

The Most Extreme Copywriter In Marketing?? The Agency Ep 9
5 Common Mistakes That Are Ruining Your Sales Copy
Easy Tips to Become a Professional Marketer
Our Office Halloween Party: The Agency Ep 8
What Clients Say

Predictable pipeline, in their words.

Founders who were stuck on referrals or burning money on outreach that didn't work, until the system did.

Jumping into outreach really can seem like a lot, especially when your whole entire business is kind of just built on referrals. Partnering up with Matt has been a huge benefit because he just handles all that and he does it very efficiently. So it's been fantastic just to be able to rely on a predictable lead pipeline.

Brandon Notheis
Brandon Notheis
Founder, AdThesis

We needed to really build out our outreach strategy. We had tried doing it internally, spent a good amount of money on a platform and a program to essentially do cold email outreach, and it just wasn't really effective. Since working with Matt, we've had a lot of really good leads come in every month. I would definitely recommend Matt's demand gen services to any business looking to build their customer base.

Anthony Cotton
Anthony Cotton
CEO, Adly Digital
Let's Talk

Your pipeline isn't going to fill itself.

Bring me your biggest growth bottleneck. In 30 minutes you'll leave with a clear read on what's broken and what to do about it, whether or not we work together.

Free · No pitch deck · No obligation

Book Your Free Strategy Call
No retainer lock-in No slide decks masquerading as strategy 30 minutes, zero fluff